You Built a Good Shop. Now Break Through the Profit Ceiling.
Your shop works. Car count holds, the team delivers, customers come back. On paper there is nothing to fix — and that is exactly what makes a profit ceiling so hard to see. Unstuck is the story of a shop that sat at the same number for twenty years, and what finally moved it.

Fine has a shelf life. You are making a living. You are not making a killing. Unstuck is about what it takes to break the pattern.
Twenty Years Flat. Then Everything Moved.
Joe Piccolo runs Supreme Automotive in Price, Utah — a coal town that went from 7,700 mining jobs in 1981 to 170 by 2007. He watched his friends leave. He never did. And for two decades his shop turned in the same number year after year, not for lack of effort, but because he could not see what was actually driving it.
$768,512
2019 — right where he started twenty years earlier
$1.62M
2021 — more than doubled, in two years
$1.96M
2023 — and still climbing
“We’ve been torpedoed, but our ship didn’t sink.”
Does This Sound Like Your Shop?
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Free. See what may be keeping your shop from its next level of growth.
You do not need to tear your shop apart to grow. Sometimes the next level starts by seeing what is already working, and making it work better.
Inside Unstuck, you will get
“You don’t have to leave. You don’t have to start over somewhere else. Sometimes the home you’re looking for is the one you’ve been in all along — you just need to see it clearly.”
Joe Piccolo, Owner, Supreme Automotive — Price, Utah