Shop Profile – Veenstra’s Garage, Grand Rapids, MI

Mike Veenstra ditched stale marketing techniques and began targeting higher-quality customers – it worked. For Mike Veenstra, the search is on for location number three. But for the lifelong Grand Rapids, MI, resident and third-generation repair shop owner, the path to owning multiple locations has been a winding one. Mike started in the automotive industry … Read more

How (And Why) Your Internal Computer Should Be Rebooted

Doug Kaufman and David Rogers discuss why the old ways may be the wrong ways to reach business success. The definition of insanity is doing the same thing over and over hoping for a different result. In today’s economy, that’s also a recipe for disaster. In this episode of Talking Shop with ShopOwner, David Rogers … Read more

Establish Successful Habits To Boost Business

Take Back Control

Learn how to break bad habits and establish successful ones to help your business thrive. by David Rogers The last two years have produced some incredible stories. I’ve watched up close as some shops tripled their revenue and outgrew their single location, and others that are hunting for their fifth, sixth, seventh. I’ve also seen … Read more

BUSINESS SUCCESS STARTS WITH TAKING CONTROL OF NUMBERS

Top shops understand what numbers they can control, and they measure them daily. Stack the deck in your favor. by David Rogers The deck is stacked against repair shop owners right now. Consider the cards we’re currently holding: First, we were dealt the technician shortage. Then we got the global supply chain issues that made … Read more

BUCKLE UP: THE ONLY REAL STATUS QUO IS CHANGE

Hiring specialists to manage any area of the production pipeline inevitably leads to restricting it, creating unnecessary costs, and stalling growth. by David Rogers Is the pipeline to your shop flowing? This production pipeline is what carries customers, vehicles, repair orders, and money into your shop. Keeping this pipeline wide open and flowing is critical … Read more

MAKE A DECISION TO BREAK FREE FROM OUTDATED PROCESSES

The old-school way of running your shop is easier and feels better, but it doesn’t lead to meaningful or lasting change. By David Rogers There are around 45,000 fewer service bays than there were five years ago, according to a recent report from Lang Aftermarket iReport, even though there are more cars on the road … Read more

Positive Change: John Chak’s Automotive Sees 128% Sales Growth in 9 Months After Switching to Shop4D

John Polonchak was struggling. In his busy, thriving shop in Denison, Texas, John and his team were having trouble getting work through the shop. Sourcing parts and building estimates were taking far too long — essential functions for any facility. Then he received a call from Shop4D that changed the trajectory of his shop. They … Read more

WHY THERE’S A TECH SHORTAGE AND HOW TO FIX IT

Creating a lasting, sustainable shop starts and ends with the management triangle of the customer, employee, and shop by David Rogers As published in Motor Age Much has been said and written about the technician shortage — why techs are leaving the automotive industry, how to stop the bleeding, and the best way to retain … Read more