Terry Keller and David Rogers

Our Story

You don’t have to spend years and years and hundreds of thousands of dollars on ineffective training. You don’t have to start from scratch and design the tools your shop needs to measure, track, train and adjust.

Our mission is to help you skip the struggle and jump to long-term, sustained success.

1974
1974

For Terry Keller (CEO of Shop4D), the story starts in 1974

That’s when he returned from active duty and made an offer to purchase the repair shop where he had been working as a technician. As one of the country’s first ASE-Certified Master Technicians, Terry was a talented technician, and became an expert at shop measurement, but struggled to build the team and the customer base that his shop needed to be truly successful. 

1997
1997

In 1997, Terry hired David Rogers (President of Shop4D) as a service advisor.

With a background in building successful teams and marketing, David was a compliment to Terry’s numbers analysis. Together, they grew Keller Bros. from $1.5mm to $3.5mm in annual sales in just two years, and in 1999, Keller Bros. won that year’s National Excellence Award. Keller Bros. had quickly grown to become the best repair shop in the nation.

Terry and David had unlocked the secrets to running a successful, profitable, sustainable, ethical repair shop, but it took a lot of hard years, lost money, and pain to earn that knowledge.

1999
1999

Which is why, in 1999, Terry and David founded Auto Profit Masters…

…with the goal of helping other shop owners run their shop successfully, profitability and sustainable, without having to struggle through the 25 painful years of learning and growing that Terry lived and breathed.

For more than 20 years, Auto Profit Masters has helped coaching and consulting clients grow their shops by millions of dollars per year, and grow their operations by multiple locations.

But Terry and David wanted to help as many owners as possible, so they began to turn their hard-won knowledge of how to measure, manage, and operate successful repair shops into systems and processes that every shop could follow.

2008
2008

In 2008, that mission became the RPM ToolKit™

— the industry’s gold-standard for measurement and benchmarks that fix and grow sales and profits. No other measurement or management system helps shops identify and fix bottlenecks as quickly or effectively as RPM ToolKit.

But RPM ToolKit is a standalone tool, perfect for owners who want a DIY management tool. For busy owners who want those systems, processes, and benefits built directly into their shop management system, Terry and David realized that they needed to build a tool that nobody else had.

2017
2017

In 2017, David and Terry began work on a new shop management system…

…that used RPM ToolKit as its core, but built those processes and systems and intelligence directly into the shop management system.

2018
2018

By 2018, that project had become Shop4D, the industry’s first and only fully-integrated shop management system.

It was built with direct input from the service advisors and technicians at Keller Bros, and refined with the feedback of advisors and techs at Auto Profit Masters coaching clients. The goal — to improve efficiency and profitability at every phase of the production pipeline – was a success.

Shops that use Shop4D bill 10 more hours per tech per week on average!

Our story isn’t done. Shop4D will never be done growing or improving, because the industry we serve will never be done growing or improving either.

You can start writing your own story of success and growth! Click here to read more about Terry’s journey – an ebook he wrote called “Is My Story Your Story?”

Want to know what’s included in every Shop4D subscription? Click here to see what’s included!

Are you ready to grow?

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