Creating Success with Less Sacrifice

Empower your team to make positive changes to reach the goals you’ve set. Rising operating costs and technician shortages are the norm, and it’s harder than ever to hire the help you need. So how are shop owners supposed to find the time to grow the shop? After all, there is only so much of you … Read more

Melton Automotive’s Marketing Drives Exponential Growth During ‘Slow’ Time of the Year

As an Automated Marketing Group and Shop4D customer, Doug Melton leans into his marketing to overcome the fall slowdown. From “dipping his toes with RPM Toolkit” to being “all in with Shop4D” Four years ago, Doug Melton of Melton Automotive, Alabaster, Alabama, thought he would dip his toes in the water with Auto Profit Masters … Read more

Making Change Stick

By David Rogers Change is hard. Realizing that your business needs to change something, and then seeing that through all the way to implementing a new process or procedure or software is one of the biggest challenges that shop owners face. After all, it’s very easy to keep doing things the same way they’ve always been … Read more

Stop the Pain of Multiple Diagnostic Charges

You don’t have to personalize the process of selling diagnostics! by David Rogers Have you ever had a customer come in with multiple symptoms, and all of them needed diagnostics? The first reaction for the service advisor is often to personalize that customer’s problem. He or she has a strange smell, a weird noise, and … Read more