Making Change Stick

By David Rogers Change is hard. Realizing that your business needs to change something, and then seeing that through all the way to implementing a new process or procedure or software is one of the biggest challenges that shop owners face. After all, it’s very easy to keep doing things the same way they’ve always been … Read more

Stop the Pain of Multiple Diagnostic Charges

You don’t have to personalize the process of selling diagnostics! by David Rogers Have you ever had a customer come in with multiple symptoms, and all of them needed diagnostics? The first reaction for the service advisor is often to personalize that customer’s problem. He or she has a strange smell, a weird noise, and … Read more

Shop Profile – Veenstra’s Garage, Grand Rapids, MI

Mike Veenstra ditched stale marketing techniques and began targeting higher-quality customers – it worked. For Mike Veenstra, the search is on for location number three. But for the lifelong Grand Rapids, MI, resident and third-generation repair shop owner, the path to owning multiple locations has been a winding one. Mike started in the automotive industry … Read more