“Half my advertising budget is wasted. I just don’t know which half.” That quote is over a century old, and most shop owners are still living it. They spend money on ads, mailers, and digital campaigns—then cross their fingers and hope something sticks. There’s a better way. The Question Nobody Asks When a new customer … Read more
Getting a new customer in the door is tough—and it’s not getting cheaper. But once you’ve earned someone’s business, the real opportunity starts: keeping them coming back. Loyal customers mean steadier revenue, more referrals, and less time chasing new leads. In this post, we’ll cover practical, proven retention strategies auto repair shops can use to … Read more
By David Rogers As published in AutoLink Magazine For top operators, the warm summer months usually mean a golden opportunity for growing the shop. That’s because they know two critical facts that allow them to grow in good times and bad. First, those top operators know that during busy summer months, much of their competition … Read more
by David Rogers | published in Shop Owner Magazine Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts. Are all customers good customers? I’m not talking about the obvious horror stories, of course. We’ve all run into a buzzsaw of a customer on their worst day. But if we … Read more