Shop Profile – Veenstra’s Garage, Grand Rapids, MI

Mike Veenstra ditched stale marketing techniques and began targeting higher-quality customers – it worked. For Mike Veenstra, the search is on for location number three. But for the lifelong Grand Rapids, MI, resident and third-generation repair shop owner, the path to owning multiple locations has been a winding one. Mike started in the automotive industry … Read more

Establish Successful Habits To Boost Business

Take Back Control

Learn how to break bad habits and establish successful ones to help your business thrive. by David Rogers The last two years have produced some incredible stories. I’ve watched up close as some shops tripled their revenue and outgrew their single location, and others that are hunting for their fifth, sixth, seventh. I’ve also seen … Read more

BUSINESS SUCCESS STARTS WITH TAKING CONTROL OF NUMBERS

Top shops understand what numbers they can control, and they measure them daily. Stack the deck in your favor. by David Rogers The deck is stacked against repair shop owners right now. Consider the cards we’re currently holding: First, we were dealt the technician shortage. Then we got the global supply chain issues that made … Read more

BUCKLE UP: THE ONLY REAL STATUS QUO IS CHANGE

Hiring specialists to manage any area of the production pipeline inevitably leads to restricting it, creating unnecessary costs, and stalling growth. by David Rogers Is the pipeline to your shop flowing? This production pipeline is what carries customers, vehicles, repair orders, and money into your shop. Keeping this pipeline wide open and flowing is critical … Read more

WHY THERE’S A TECH SHORTAGE AND HOW TO FIX IT

Creating a lasting, sustainable shop starts and ends with the management triangle of the customer, employee, and shop by David Rogers As published in Motor Age Much has been said and written about the technician shortage — why techs are leaving the automotive industry, how to stop the bleeding, and the best way to retain … Read more