As an Automated Marketing Group and Shop4D customer, Doug Melton leans into his marketing to overcome the fall slowdown. From “dipping his toes with RPM Toolkit” to being “all in with Shop4D” Four years ago, Doug Melton of Melton Automotive, Alabaster, Alabama, thought he would dip his toes in the water with Auto Profit Masters … Read more
If you’re a repair shop manager, having the right management system in place is key for managing your workers and cultivating happier employees. It’s important to remember that according to the American Institute of Stress, about 20 percent of staff at any job spend five hours a week thinking about job-related stress, so it’s essential … Read more
Stress is a serious problem for just about any workplace and can be particularly devastating for service-based industries like automotive repair. According to Harvard Business Review, it’s reported that unmanaged workplace stress can cause an increase of almost 50% in voluntary turnover in many businesses. Thankfully, taking steps like using an automotive shop management system … Read more
There is a storm coming. The free, easy car count is ending. Shop owners are left with three choices…
By David Rogers Change is hard. Realizing that your business needs to change something, and then seeing that through all the way to implementing a new process or procedure or software is one of the biggest challenges that shop owners face. After all, it’s very easy to keep doing things the same way they’ve always been … Read more
You don’t have to personalize the process of selling diagnostics! by David Rogers Have you ever had a customer come in with multiple symptoms, and all of them needed diagnostics? The first reaction for the service advisor is often to personalize that customer’s problem. He or she has a strange smell, a weird noise, and … Read more
Real leadership requires us to face our fears and do things that can seem against our nature at first. By David Rogers Over more than 20 years of coaching and consulting, I’ve noticed that shop owners nearly always fall into one of two camps, each at the opposite end of the personality spectrum. On one … Read more
Can a shop management system make you a better leader? Mike Veenstra of Veenstra’s Garage in Grand Rapids, Mich., said it has. He credits the complete system of Shop4D – from the product to the coaching and training – in helping stretch his team to maximize their potential and achieve their goals. “I’m a different … Read more
Mike Veenstra ditched stale marketing techniques and began targeting higher-quality customers – it worked. For Mike Veenstra, the search is on for location number three. But for the lifelong Grand Rapids, MI, resident and third-generation repair shop owner, the path to owning multiple locations has been a winding one. Mike started in the automotive industry … Read more
Doug Kaufman and David Rogers discuss why the old ways may be the wrong ways to reach business success. The definition of insanity is doing the same thing over and over hoping for a different result. In today’s economy, that’s also a recipe for disaster. In this episode of Talking Shop with ShopOwner, David Rogers … Read more