WHY THERE’S A TECH SHORTAGE AND HOW TO FIX IT

Creating a lasting, sustainable shop starts and ends with the management triangle of the customer, employee, and shop by David Rogers As published in Motor Age Much has been said and written about the technician shortage — why techs are leaving the automotive industry, how to stop the bleeding, and the best way to retain … Read more

WHO IS RESPONSIBLE FOR CAR COUNT

By David Rogers As published in AutoLink Magazine For top operators, the warm summer months usually mean a golden opportunity for growing the shop. That’s because they know two critical facts that allow them to grow in good times and bad. First, those top operators know that during busy summer months, much of their competition … Read more

The Two Biggest Lies You’re Telling Yourself

By David Rogers As published in Shop Owner Magazine Lying to yourself is a terrible way to run your business. It leads to bad decisions, missed opportunities, and the painful death of the shop…sometimes mercifully quick, sometimes excruciatingly slow. Two lies, in particular, are dark, dirty, and destructive. These two lies prevent good operators from … Read more

Why Your Marketing Isn’t Working As Well As You Think

by David Rogers | published in Shop Owner Magazine Don’t just eliminate low-quality customers, but maximize the valuable customers being driven by advertising efforts. Are all customers good customers? I’m not talking about the obvious horror stories, of course. We’ve all run into a buzzsaw of a customer on their worst day. But if we … Read more

Results-driven marketing ignites excited customers at VISION to ask, ‘How soon can we upgrade?!

Stop struggling with failing systems, unreliable products and low-value customers. Talk about synergy! At the recent VISION Hi-Tech and Training Expo March 4-5, happy customers from the Shop4D® and Automated Marketing Group (AMG) family, shared their personal experiences and success stories. They shared the record-breaking transformations their businesses and teams experienced with average ticket order, … Read more