BY DAVID ROGERS The secret to success is to incentivize technician productivity, and then empower them to hit their goals. As originally published in Shop Owner Magazine There’s no denying it: we are in a full-blown technician crisis. With every passing year, the automotive industry falls further behind in adding enough new technicians to replace … Read more
Seamless integration of plate-to-VIN and vehicle history part of unparalleled focus on efficiency LITTLETON, COLO. – July 7, 2021 – Continuing the mission to make repair shops and shop employees as efficient and productive as possible, Auto Profit Masters’ Shop4D® has partnered with CARFAX to offer users free access to CARFAX’s QuickVIN tool – an … Read more
Part of the problem is our industry’s image and the way that technicians are represented in popular culture. By David Rogers Is the Tech Shortage The New Norm? In late 2020, the TechForce Foundation released their annual study of the technician shortage, and put a number to what every owner has noticed every time they’re … Read more
Writing Automotive Repair Estimates For Profit And Fun How to deal with price shoppers without wasting your service advisors’ time & talent. By David Rogers on May 27, 2021 What’s the value of a price shopper? In an ideal world, you take the time to build an estimate, give the customer the price over the … Read more
Learning How To Grow Your Shop Through Crisis Some shops thrived over the past tumultuous year, proof that you can grow your shop, no matter what. By David Rogers In late March 2020, as the COVID panic was just setting in and states were beginning to issue lockdown orders, at Keller Bros. Auto Repair in … Read more
What Pandemic? How To Grow Your Shop Through Crisis by David Rogers As published in Shop Owner Magazine, March 2021 (pages 8-10, 12) Across the US, shops absorbed lockdowns, quarantines, and fear and grew their shops by hundreds of thousands of dollars. What we can we learn from them about handling crises and growing your … Read more
TOP PERFORMING AUTO REPAIR SHOPS INCREASE ANNUAL SALES BY MORE THAN $1 MILLION IN 2020 Shop4D® Awards highlight top performers in North America Littleton, Colo. – March 17, 2021 – 2020 was a remarkable year for six auto repair shops, singling them out from nearly 200,000 auto repair shops in the U.S. and Canada. The … Read more
TECHNOLOGY, THE DOUBLE-EDGED SWORD All of the techs in my shop have made more than $100,000 each of the past two years. By David Rogers on Sept 18, 2020 How To Attract the Best Technicians, While Increasing Profits In a recent conversation on my company’s Facebook page about the causes of the technician shortage, technicians … Read more
PANDEMIC PLAYBOOK This crisis has forced shop owners to make some critical and incredibly difficult decisions about every dollar. By David Rogers on May 19, 2020 Follow these three steps for maximizing resources and providing top-notch service during COVID-19. As I write this, we’re approaching two months of our lives being upended by COVID-19. Between … Read more